Destination Master Planning

Destination Master Planning (or Destination Development) is a collaborative process that strikes a balance between quality of life for residents, financial value to the region, and optimal social and environmental impacts- achieved through responsible and sustainable tourism growth.

In November, 2022, Destination Greater Victoria started work with MMGY NextFactor to develop an integrated Tourism Master Plan for Greater Victoria. This plan will guide strategic planning, development and initiatives over the next 10 or more years.  

Your voice was heard! Residents of Greater Victoria participated in the Master Planning process.

The survey is now closed.

By developing a comprehensive destination master plan for the region, and working collaboratively with residents and stakeholders, we will increase competitiveness, ensuring Greater Victoria remains one of the top destinations in the world.  Destination Greater Victoria is responsible for promoting our region as an attractive travel destination, safeguarding Greater Victoria’s reputation as a dynamic place to live and work, creating economic opportunities and a better quality of life for all residents.