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    Home > Research and Insights

    Destination Greater Victoria provides research tools and resources to help members gain a wide range of insights about overnight visitors to our region and the value of tourism to Greater Victoria's economy.

    tourism industry stats bar

    Research Tools and Resources

    Tourism Industry Indicators Dashboard

    Key statistics for Greater Victoria’s tourism industry, such as accommodation metrics, unemployment rates, travel intent, community sentiment, and business events. Updated weekly.

    Dashboard »
    VCC lecture hall
    COVID-19 Impacts, Scenarios and Travel Recovery

    Articles, websites and downloadable resources on COVID-19 impacts, scenarios and travel recovery.

    Articles and Research »
    Victoria Residents’ Perceptions of Tourism in Victoria

    In 2020, Insights West conducted an online survey with 701 City of Victoria residents aimed at assessing their current attitudes towards the local tourism industry.

    Survey Report »
    2019 Visitor Survey

    Destination Greater Victoria recently completed a full-year program of visitor-focused research.

    Visitor Survey Report »
    Key Statistics for Victoria's Tourism Industry

    Each month, Chemistry Consulting prepares a report on key statistics for Victoria’s tourism industry.

    Key Statistics »
    2018 Economic Impact of Tourism

    This report was prepared by InterVISTAS Consulting Inc. and estimates the economic impact of tourism in 2017.

    Economic Impact Report »
    Statistics Canada Overnight Visitors Surveys

    Statistics Canada collects information about overnight travel to Canada by United States, International and Canadian residents.

    Stats Canada »
    Source Markets Dashboard

    Information from 12 source markets to Greater Victoria, such as population characteristics, income, employment and insights from the 2019 Visitor Survey.

    Dashboard »

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    Additional Resources

    A number of organizations conduct research on various aspects of the tourism industry, providing industry partners with information to enhance the effectiveness of future marketing and development projects:

    Contact Information

    If you would like further information about Destination Greater Victoria's research activities and resources, please contact:

    Graham Wallace
    Executive Director, Governance, Research and Corporate Communications
    778-587-5235
    [email protected]

    Sarah Fallavollita
    Business Research Specialist
    [email protected]