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Sarah Justine Leduc-Villeneuve
Director of Destination Development and Financial Assistance Programs, Tourisme Montréal
Sarah Justine is Director of Destination Development and Financial Assistance Programs at Tourisme Montréal. She holds a Bachelor of Science degree from McGill University and is a graduate of the École des Sciences de la gestion de l'UQAM, where she earned a Master's degree in Project Management as well as an Executive MBA.
She oversees Tourisme Montréal’s ambitious sustainable destination strategy, which aims to create an intelligent, diversified, regenerative and financially beneficial model of tourism for the city. For Tourisme Montréal, this is a shift that will contribute to the prosperity of the industry as well as to the harmonious cohabitation of visitors and residents.