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JoAnna Haugen
Founder, Rooted
JoAnna Haugen is an award-winning writer, speaker, consultant, and solutions advocate who has worked in communications-related positions in the travel and tourism industry her entire career. She is also founder of Rooted, a solutions platform at the intersection of sustainable tourism, social impact, and storytelling. Through Rooted, JoAnna helps tourism professionals decolonize travel experiences and support sustainability using strategic storytelling.
In 2021, Newsweek named JoAnna a winner in the storytelling category of its Future of Tourism awards. She’s also been nominated for three Bessie Awards: Collaboration of the Year in 2021 and Most Impactful Piece of Writing in 2021 and 2022. Additionally, she is a two-time grant recipient from the Nevada Arts Council. An international election observer and intrepid traveler, JoAnna currently resides in Carthage, Tunisia.