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Greg Hopf
Owner, Moccasin Trails
Award-winning Dene Indigenous tourism leader entrepreneur and consultant, Greg Hopf is passionate about building vibrant and thriving Indigenous communities. Charismatic and insightful, Greg shares powerful stories of Indigenous experience and ways of knowing and inspires audiences to work towards reconciliation in an authentic and meaningful way. Born and raised in Denendeh (Northwest Territories), in the tiny Dene community of Liidlii Kue (Ft. Simpson) where he learned his Dene culture and value system. Inspired by his upbringing and pride in his Indigenous culture, Greg’s work is deeply rooted in understanding the opportunities and barriers for Indigenous communities, and telling the rich stories and teachings of those who have come before him.
Born and raised in Denendeh (Northwest Territories), in the tiny Dene community of Liidlii Kue (Ft. Simpson) where he learned his Dene culture and value system. Inspired by his upbringing and pride in his Indigenous culture, Greg’s work is deeply rooted in understanding the opportunities and barriers for Indigenous communities, and telling the rich stories and teachings of those who have come before him.
After completing his post-secondary education, Greg took his love for the land into new pursuits, from managing a hunting and fishing lodge to building the Aboriginal Sport Circle. A certified Master Facilitator in Indigenous Cross-Cultural Awareness and facilitator in Indigenous Racism, Greg also garnered the expertise to develop an Indigenous cultural tourism strategy for the Thompson Okanagan region. A passionate leader and expert in cultural affairs and Indigenous tourism, it comes as no surprise that Greg would later lead the successful bid to host the International Indigenous Tourism Conference (IITC) in Kelowna in 2019.
Joining forces with his now business partner Frank Antoine in 2017, together they launched Moccasin Trails tours and grew it into an award-winning Indigenous tourism company. Coming out of COVID 19 they added Moccasin Trails Consulting to their business, which is focused on economic development, tourism development, and partnership building between Indigenous and non-Indigenous organizations and guiding businesses on their journey to reconciliation.
Today, Greg proudly practices his traditional way of life with his wife Sharon and his kids, Keaton and Presley Hopf, in the Okanagan Valley. Greg takes tremendous pride in passing his culture to his children, while professionally working towards building the capacity and a positive legacy in all Indigenous communities, and educating non-Indigenous peoples in a respectful and authentic way.