Explore Greater.
Victoria is a true one-of-a-kind land on the Pacific coast. Sign up to have travel guides, upcoming events, travel tips, and more delivered to your inbox.
Our business is to promote yours. Destination Greater Victoria collaborates with members to grow and strengthen their businesses. What’s good for Victoria’s businesses is great for the community and the amazing people who live here. We have the support of an engaged, deeply committed staff guided by a strong Board of Directors and a highly accomplished executive team.
Members enjoy exclusive advantages! Learn more, Join now or contact the Member Services team.
Destination Greater Victoria is a not-for-profit membership-driven organization representing businesses and organizations that either are directly tourism-focused or support tourism activities. As the Greater Victoria's Visitor and Convention Bureau, we work in partnership with over 950 members and municipalities across Greater Victoria and surrounding communities on Vancouver Island. Tourism is an estimated $1.9-billion-dollar industry in Greater Victoria and accounts for almost 22,000 jobs.
Destination Greater Victoria's core mandate is to market Victoria as a tourism and events destination. Memberships help us inspire the world to experience our beautiful destination and bring business to your front door!